Marketing Strategies

November 6, 2011

Five pitfalls to avoid in creating a brand

By Douglas Heikkenen

To be most effective in your new-business efforts, your brand should project a firm that is experienced, confident, polished and secure

October 9, 2011

Saying no can improve your brand

By Douglas Heikkinen

One of the most common mistakes in branding is trying to be everything to everyone

September 11, 2011

A blending of art and science

By Douglas Heikkinen

Irreplaceable advisers are those who have mastered the ability to connect with people and make them more effective than they would have been without the adviser's help

June 5, 2011

Lose sales pitch in first client meeting

By Douglas Heikkinen

Winning new business is a delicate dance of positioning yourself, engaging your audience and earning a significant amount of trust in a very short period of time

May 8, 2011

A little imagination goes a long way

By Douglas Heikkinen

There are a lot of respectable financial services firms in existence today — but only a few great ones

February 13, 2011

Is your website lost in a sea of blue?

By Douglas Heikkinen

Although the financial services industry focuses on providing personal service and generating results, firms typically neglect their websites – that is a big mistake