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October 4, 2007 1:58 pm ET
Rydex Investments yesterday kicked off a web initiative to put investors in the know about exchange traded funds.
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The Rockville, Md.-based firm’s ETF Essentials program arrives on the heels of ETFs’ growing popularity as an investment option.
Rydex conducted a study of 500 mutual fund investors in July, which revealed that 38% of those polled didn’t know what an ETF was and more than half had no clue about the difference between an ETF and a mutual fund.
ETF Essentials is available on Rydex’s website.
Using a variety of media, including print, video and PowerPoint presentations, individual investors can navigate their way through lessons on ETF liquidity, pricing and creation/redemption.
Users can also download audio presentations and podcasts.
Each lesson also has a summary of easy-to-follow key points.
The service is provided at no cost.
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