Reader Profile


The average InvestmentNews reader is:

• 52 years old
• Has 17 years experience in the financial advisory industry
• Personally serves more than 200 clients
• Works for a wirehouse/regional brokerage firm, independent financial planning firm
or a registered investment advisory firm.


Source: 2007 Subscriber study, Erdos and Morgan


Assets Personally Managed or Advised





The above information is based on 90% of our subscribers (55,583 of our subscribers provided AUM information out of a total circulation of 62,048).
Source: Publisher's Own Data, as of 1/5/09



Investment products personally used or recommended to clients



Our readers recommend a variety of investment products to their clients. More than 80% of InvestmentNews readers are not influenced to make decisions by their clients. This makes your advertising message to these key decision makers even more crucial.

Mutual Funds 88%
Stocks 65%
Variable Annuities 64%
529 Plans 62%
Bonds 60%
REITS 54%
ETF's 53%
Managed Accounts 45%
Fixed Annuities 44%
Hedge Funds 10%
Source: 2007 Subscriber study, Erdos and Morgan