Reader Profile
The average InvestmentNews reader is:
• 52 years old
• Has 17 years experience in the financial advisory industry
• Personally serves more than 200 clients
• Works for a wirehouse/regional brokerage firm, independent financial planning firm
or a registered investment advisory firm.
Source: 2007 Subscriber study, Erdos and Morgan
Assets Personally Managed or Advised
The above information is based on 90% of our subscribers (55,583 of our subscribers provided AUM information out of a total circulation of 62,048).
Source: Publisher's Own Data, as of 1/5/09
Investment products personally used or recommended to clients
Our readers recommend a variety of investment products to their clients. More than 80% of InvestmentNews readers are not influenced to make decisions by their clients. This makes your advertising message to these key decision makers even more crucial.
| Mutual Funds | 88% |
| Stocks | 65% |
| Variable Annuities | 64% |
| 529 Plans | 62% |
| Bonds | 60% |
| REITS | 54% |
| ETF's | 53% |
| Managed Accounts | 45% |
| Fixed Annuities | 44% |
| Hedge Funds | 10% |