Reader Profile

October 12, 2008 6:01 am ET

The average InvestmentNews reader is: • 52 years old • Has 17 years experience in the financial advisory industry • Personally serves more than 200 clients • Works for a wirehouse/regional brokerage firm, independent financial planning firm Source: 2007 Subscriber study, Erdos and Morgan

Assets Personally Managed or Advised

The above information is based on 90% of our subscribers (55,583 of our subscribers provided AUM information out of a total circulation of 62,048).

Investment products personally used or recommended to clients

Our readers recommend a variety of investment products to their clients. More than 80% of InvestmentNews readers are not influenced to make decisions by their clients. This makes your advertising message to these key decision makers even more crucial.
Mutual Funds 88%
Stocks 65%
Variable Annuities 64%
529 Plans 62%
Bonds 60%
REITS 54%
ETF's 53%
Managed Accounts 45%
Fixed Annuities 44%
Hedge Funds 10%
Source: 2007 Subscriber study, Erdos and Morgan

Advertisement



or a registered investment advisory firm.

Source: Publisher's Own Data, as of 1/5/09

Newsletter Sign-up

Market INtelligence

A weekly investment strategies report filled with valuable market analysis, video commentary and news for advisers.

More Newsletters »

Follow InvestmentNews

The pulse of the financial advisory industry.

Registration Benefits Include:

  • Daily news stories, opinions and commentary
  • Complete access to B-D and RIA rankings, industry data, company profiles, and IN's exclusive recruiting database
  • Free access to IN's enhanced, institutional quality Market Data section
  • Daily, breaking news and topical alerts