2009 Ad Planner

	140" ad - Full Page Spread
	Color	1x	7x	13x	19x	26x	39x	48x
	B&W	$28,140	$25,060	$22,680	$20,720	$18,760	$17,640	$16,240
	4/C	$34,436	$31,356	$28,976	$27,016	$25,056	$23,936	$22,536

	70" ad - Full Page
	Color	1x	7x	13x	19x	26x	39x	48x
	B&W	$14,070	$12,530	$11,340	$10,360	$9,380	$8,820	$8,120
	4/C	$17,218	$15,678	$14,488	$13,508	$12,528	$11,968	$11,268
	B&W+premium*	$15,477	$13,783	$12,474	$11,396	$10,318	$9,702	$8,932
	4/C+premium*	$18,625	$16,931	$15,622	$14,544	$13,466	$12,850	$12,080

	40" ad - Junior Page (Accepts standard 7" x 10" magazine size ad)
	Color	1x	7x	13x	19x	26x	39x	48x
	B&W	$11,120	$10,120	$9,280	$8,680	$8,080	$7,840	$7,360
	4/C	$13,474	$12,474	$11,634	$11,034	$10,434	$10,194	$9,714
	B&W+premium*	$12,232	$11,132	$10,208	$9,548	$8,888	$8,624	$8,096
	4/C+premium*	$14,586	$13,486	$12,562	$11,902	$11,242	$10,978	$10,450

	70" ad + 28"* adjacent strip
	Color	1x	7x	13x	19x	26x	39x	48x
	B&W	$22,946	$20,678	$18,928	$17,472	$16,156	$15,400	$14,448
	4/C	$28,448	$26,180	$24,430	$22,974	$21,658	$20,902	$19,950

	80" ad - Fractional Spread
	Color	1x	7x	13x	19x	26x	39x	48x
	B&W	$22,240	$20,240	$18,560	$17,360	$16,160	$15,680	$14,720
	4/C	$26,948	$24,948	$23,268	$22,068	$20,868	$20,388	$19,428

	35" ad - Half Page
	Color	1x	7x	13x	19x	26x	39x	48x
	B&W	$10,395	$9,520	$8,785	$8,225	$7,805	$7,560	$7,210
	4/C	$12,749	$11,874	$11,139	$10,579	$10,159	$9,914	$9,564

	70" ad - Half Page Spread
	Color	1x	7x	13x	19x	26x	39x	48x
	B&W	$20,790	$19,040	$17,570	$16,450	$15,610	$15,120	$14,420
	4/C	$25,498	$24,948	$23,268	$22,068	$20,868	$20,388	$19,428

	24" ad
	Color	1x	7x	13x	19x	26x	39x	48x
	B&W	$7,608	$6,984	$6,504	$6,096	$5,808	$5,640	$5,424
	4/C	$9,962	$9,338	$8,858	$8,450	$8,162	$7,994	$7,778

	18" ad
	Color	1x	7x	13x	19x	26x	39x	48x
	B&W	$5,958	$5,526	$5,166	$4,878	$4,644	$4,554	$4,392
	4/C	$8,312	$7,880	$7,520	$7,232	$6,998	$6,908	$6,746

All prices reflected are gross rates.