With all of the frightening numbers being thrown around these days — five million jobs lost, an 8.5% unemployment rate — no numerical value conjures up evil more effectively than 666.
One angry adviser is relying on the number of the beast to illustrate his frustrations with The Goldman Sachs Group Inc. on his website, Goldmansachs666.com.
The New York financial giant — which posted positive earnings late Monday, has responded to creator Mike Morgan, a Jensen Beach, Fla. adviser, by demanding that he stop using the Goldman Sachs trademark within the URL of his site.
Although the site, launched March 26, states that it has no affiliation with Goldman Sachs, the company demanded in a letter sent April 8 that Mr. Morgan remove the company's trademark by tomorrow or face legal action.
“We always act to protect our firm,” a spokesman for Goldman Sachs said.
“This is not about Mr. Morgan’s rights to publish his views; it’s about his use of the Goldman Sachs trademark. It’s a domain issue, not a content issue.”
Mr. Morgan says he plans to fight for his domain name, as well as his First Amendment rights.
"We have followed all of the legal requirements to own and maintain the website under the address we have selected," he wrote on his blog.
"It's just another example of how a bully like Goldman Sachs tries to throw their weight around and this is a clear violation of our constitutional rights."
According to Mr. Morgan, Goldman Sachs did not mention the content of his site in the letter. “We’ve been very careful with the content,” he said in a media conference call.
Mr. Morgan says he hopes to inform readers about Goldman Sachs’ role in the economic crisis through blog posts and comments.
He hopes to write a book entitled, "How Goldman Sachs Destroyed the World" from information gathered through Goldmansachs666.com, according to the site.
Mr. Morgan and a team of volunteers are looking to expand their critique of the financial industry by franchising their 666.com brand.
He posted a list of links to upcoming sites that are in development to give other large financial institutions with the 666.com treatment, including JPMorgan Chase & Co., Pacific Investment Management Co., Wells Fargo & Co., Bank of America Corp., and Morgan Stanley and Citigroup Inc., both of New York.
As of April 17, GoldmanSachs666.com has received more than 236,000 hits.