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E-Trade’s daily volume E-vaporates in October

E-Trade Financial Corp. said Wednesday that daily trading volume fell 22 percent in October compared with the same…

E-Trade Financial Corp. said Wednesday that daily trading volume fell 22 percent in October compared with the same month a year ago. Volume was down 5 percent from September.

The New York online brokerage firm said daily average revenue trades fell to 194,662, compared with 248,817 in October 2008 and 205,526 in September 2009.

But daily average revenue trades were up 9 percent through the first 10 months of this year compared with the same period a year earlier.

Total customer assets rose nearly 20 percent to $142.9 billion last month compared with the same month a year ago, reflecting the sharp rebound stocks prices have recorded since bottoming out in March. But customer assets last month were down nearly 4 percent from September.

E-Trade had more than 2.7 million total brokerage accounts at the end of October, up 6 percent from a year ago, and essentially flat compared with September.

Total accounts, which include stock plan and banking accounts as well as brokerage accounts, stood at more than 4.5 million at the end of October, up 2.2 percent from a year ago, and flat from September.

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