Subscribe

Gen X/Y: Advisers just don’t understand

Advisers and Generation X and Y investors aren't seeing eye to eye on investment issues

Advisers and Generation X and Y investors aren’t seeing eye to eye on investment issues.

Investors 46 and younger are more optimistic about the economy but less risk-tolerant than advisers expect, a survey by MFS Investment Management has found. And young investors are less likely to see domestic and international equities as good investments despite being less worried over the possibility of a stock market downturn.

For example, just 5% of the 596 surveyed Gen X and Y investors with at least $100,000 in investible assets think a major stock market drop is a big concern, yet 20% of advisers think it’s an issue for younger investors.

And 72% of 612 licensed financial advisers think domestic equities are a good place to invest, but only 35% of investors agree. Similarly, 60% of advisers think international stocks are an excellent or very good place to invest, yet only 22% of investors concur.

Advisers are underestimating investors’ optimism about the U.S. economy over the next five years, with 35% of advisers reporting that investors are optimistic, compared with 47% of investors reporting being optimistic.

When it comes to risk tolerance, 75% of surveyed advisers believe that investors have become much more or somewhat more risk-tolerant over the past 12 months. However, only 15% of investors report an increase in their willingness to take on more risk. Sixteen percent of advisers perceive that investors have become more risk-averse in the past 12 months, while 26% of investors reported they are less willing to take on risk to achieve higher returns.

“With Gen X/Y maturing and boomers approaching critical decision points for retirement, we believe advisers should reassess how they communicate with clients,” said William Finnegan, senior managing director of retail marketing for MFS.

Related Topics: ,

Learn more about reprints and licensing for this article.

Recent Articles by Author

African-American insights

Financial services companies seeking to serve African-Americans should focus on women, who are more likely to be the household decision maker, and rethink the way they reach out to them, a poll has found

Gen X/Y: Advisers just don’t understand

Advisers and Generation X and Y investors aren’t seeing eye to eye on investment issues. Investors 46…

Financial troubles hit home the hardest

Money worries are harming marriages and impairing health, according to a quarter of 1,400 married individuals polled online recently by the National Foundation for Credit Counseling.

Phone-based banking: Dial ‘M’ for money

Mobile banking is the wave of the future and leading the way are forward-thinking Gen-Y consumers.

Financial firms help Japan

Financial services firms — many with operations in Japan — are opening their corporate pockets in response to the country's disasters.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print