Our Team

Ms. Cruz leads IN Adviser Solutions and oversees our studies and consulting engagements. She brings more than 20 years of financial services industry experience. She is a highly-rated speaker at national industry conferences and a regular columnist for InvestmentNews on practice management related topics. Prior to joining IN Adviser Solutions, Kelli was a director in Advisor Services at Charles Schwab where she focused on Business Consulting Services, Schwab's practice management solution for advisors. She was responsible for developing and managing practice management programs including Marketing & Business Development, Transition/Succession Planning Services, Compliance Resources, and Human Capital. As the Director of Business Consulting for Schwab Advisor Services, Kelli led the effort to develop and implement a comprehensive human capital program to cover issues from organizational strategy and design, recruiting, compensation design, talent management, and succession planning for RIA advisory firms. In this role Kelli consulted directly to advisory firms on human capital related issues including incentive compensation plan review and design.

Before Schwab, Kelli was with Wells Fargo for 15 years where she was responsible for managing human resources for Private Client Services. She led the development of several investment products for the Institutional Investment Group. As the Director of Human Resources for Wells Fargo's Private Client Services, Kelli served as the chair of the Sales Incentive Compensation Committee leading the efforts to create a comprehensive sales incentive compensation plan for private bankers, financial consultants, portfolio managers, and trust officers.

Kelli can be reached at kcruz@inadvisersolutions.com.

Ms. Specter maintains our client relationships and ensures that client projects, industry white papers, educational events and consulting projects are implemented according to schedule. Prior to joining IN Adviser Solutions, Jennifer spent over 13 years with Charles Schwab Advisor Services in a variety of roles including sales and most recently as a program manager for Schwab's Business Consulting Services group. For the past six years, she managed Schwab's Compliance Resources, Transition Planning and Human Capital offers. Jennifer can be reached at jspecter@inadvisersolutions.com.