Ad Planner

140" Ad - Full Page Spread

2013 1x 7x 13x 19x 26x 39x 48x
B&W $30,240 $27,020 $24,360 $22,260 $20,160 $19,040 $17,360
4/C $36,856 $33,636 $30,976 $28,876 $26,776 $25,656 $23,976
4/C* $39,880 $36,338 $32,412 $31,102 $28,792 $27,560 $25,712

70" Ad - Full Page

2013 1x 7x 13x 19x 26x 39x 48x
B&W $15,120 $13,510 $12,180 $11,130 $10,080 $9,520 $8,680
4/C $18,428 $16,818 $15,488 $14,438 $13,388 $12,828 $11,988
4/C+premium * $19,940 $18,169 $16,706 $15,551 $14,396 $13,780 $12,856
4/C premium plus (only C4)* $21,452 $19,520 $17,924 $16,664 $15,404 $14,732 $13,724

40" Ad (Accepts Standard 7" x 10" Magazine Size Ad)

2013 1x 7x 13x 19x 26x 39x 48x
B&W $11,960 $10,920 $10,000 $9,400 $8,680  $8,440 $7,960
4/C $14,433 $13,393 $12,473  $11,873 $11,153 $10,913 $10,433
4/C+premium* $15,629 $14,485 $13,473 $12,813 $12,021 $11,757 $11,229

70" Ad + 28" Adjacent Strip

2013 1x 7x 13x 19x 26x 39x 48x
B&W $24,696 $22,302 $20,356 $18,802 $17,360 $16,604 $15,512
4/C $30,477 $28,083 $26,137 $24,583 $23,141  $22,385 $21,293

80" Ad - Fractional Spread

2013 1x 7x 13x 19x 26x 39x 48x
B&W $23,920  $21,840 $20,000 $18,800 $17,360 $16,880 $15,920
4/C $28,866 $26,786 $24,946  $23,746 $22,306  $21,826 $20,866

35" Ad - Half Page

2013 1x 7x 13x 19x 26x 39x 48x
B&W $11,200 $10,255 $9,450 $8,855 $8,435 $8,155 $7,735
4/C $13,673 $12,728  $11,923 $11,328 $10,908 $10,628 $10,208

70" Ad - Half Page Spread

2013 1x 7x 13x 19x 26x 39x 48x
B&W $22,400  $20,510  $18,900 $17,710 $16,870 $16,310 $15,470
4/C $27,346 $25,456 $23,846 $22,656 $21,816 $21,256 $20,416

24" Ad

2013 1x 7x 13x 19x 26x 39x 48x
B&W $8,208 $7,536  $7,008 $6,576 $6,240 $6,072 $5,856
4/C $10,681 $10,009 $9,481 $9,049 $8,713 $8,545 $8,329

18" Ad

2013 1x 7x 13x 19x 26x 39x 48x
B&W $6,426 $5,940 $5,562 $5,256 $5,004 $4,914 $4,716
4/C $8,899 $8,413 $8,035  $7,729 $7,477 $7,387 $7,189

10" Ad

2013 1x 7x 13x 19x 26x 39x
B&W $3,570 $3,300 $3,090 $2,920 $2,780 $2,730
4/C $6,043 $5,776 $5,563 $5,393 $5,253 $5,203
* Indicates 10% premium positioning rates
** Indicates 20% premium plus positioning rates

All rates listed are gross