Schwab cuts ribbon on first franchise branch

Rolls back size and timeframe of program

Dec 14, 2011 @ 3:45 pm

By Dan Jamieson

The Charles Schwab Corp. has opened its first franchised branch office.

The Nashua, N.H., location opened Monday. The franchisee, Mary Murphy, is a four-year industry veteran formerly with MML Investors Services.

Schwab had hoped to sign up its first franchisee in September, with a goal of adding 20 more next year and 40 in 2013.

Schwab is now planning for 16 new offices for 2012, with three of them coming in the first quarter, said Andrew Salesky, senior vice president of Schwab’s Independent Branch Services.

“Our objective was to open the first one prior to year-end,” he said.

About 1,500 potential franchisees have expressed an interest in the program since Schwab launched a marketing campaign last June, Mr. Salesky said.

“We’re taking the time to vet candidates,” he said.

Schwab is targeting experienced advisers as potential franchisers.

But observers said the economics of Schwab’s franchise plan make it tough for the firm to compete.

Schwab is splitting revenue 50-50 with franchisees after the fifth year of operation. Out of their half, the independent offices must cover their own rent and employee salaries, plus pay for build-out costs and technology.

Franchisees also pay an upfront franchise fee of from $25,000 to $50,000.

Independent representatives and advisers in other channels typically keep 80% to 100% of their revenue, out of which they pay expenses.

“We haven’t made any significant adjustment in the terms” of the franchising program, Mr. Salesky said. “Many of our late-stage candidates are seeing this as an attractive opportunity.”

Schwab has stressed the power of its brand to build business in pitching to potential franchise partners.

The franchise program is seen as another channel, sitting between the firm’s existing 300 existing company-owned branches and its independent RIAs. It is part of Schwab’s individual-investor business, reporting to chief executive Walt Bettinger.

The website RIABiz reported the opening of the first franchised Schwab branch today.

0
Comments

What do you think?

View comments

Recommended for you

Sponsored financial news

Featured video

Events

How 401(k) advisers can use 'centers of influence' to grow their business

Leveraging relationships with accounting, benefits, and property and casualty insurance firms can help deliver new business leads for retirement plan advisers.

Latest news & opinion

Things are looking up: IBDs soared in 2017

With revenue up, interest rates rising and regulation easing, IBDs are soaring.

SEC advice rule may give RIAs leg up over broker-dealers

Experts say advisers will be able to point to their role as fiduciaries as a differentiator in the advice market.

Brokers accept proposed SEC rule on who can call themselves an adviser

Some say the rule will clear up investor confusion, but others say the SEC didn't go far enough.

SEC advice rule: Here's what you need to know

We sifted through the nearly 1,000-page proposal and picked out some of the most important points.

Cadaret Grant acquired by private-equity-backed Atria

75-year-old owner Arthur Grant positions the IBD for the 'next 33 years.'

X

Hi! Glad you're here and we hope you like all the great work we do here at InvestmentNews. But what we do is expensive and is funded in part by our sponsors. So won't you show our sponsors a little love by whitelisting investmentnews.com? It'll help us continue to serve you.

Yes, show me how to whitelist investmentnews.com

Ad blocker detected. Please whitelist us or give premium a try.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print