The insurance providers most frequently used by independent broker-dealers

May 23, 2012 @ 5:02 pm

  

Fixed annuities

Company # of IBDs* Market share
Allianz Life Distributors 33 14.3%
Jackson National 30 13.0%
MetLife 19 8.3%
Prudential Financial 19 8.3%
Lincoln Financial Group 14 6.1%
Based on 86 responses. In case of a tie, products are listed in alphabetical order.

Life insurance

Company # of IBDs* Market share
Lincoln Financial Group 30 12.2%
MetLife 23 9.3%
Pacific Life 22 8.9%
Prudential Financial 17 6.9%
John Hancock 16 6.5%
Based on 90 responses.

Variable annuities

Company # of IBDs* Market share
Prudential Financial 80 28.5%
Jackson National 72 25.6%
MetLife 54 19.2%
Nationwide 13 4.6%
Allianz Life Distributors 10 3.6%
Based on 95 responses.
*Number of independent broker-dealers that indicated which company was one of the three most frequently used insurance companies. Source: InvestmentNews Data, 2012 Independent Broker-Dealer Survey

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