| Rank | Firm | Total assets ($M) | Total accounts | Discretionary assets ($M) | Discretionary accounts | Nondiscretionary assets ($M) | Nondiscretionary accounts | Employees |
|---|---|---|---|---|---|---|---|---|
| 1 | Financial Engines Advisors LLC | $47,500.0 | 616,834 | $47,500.0 | 616,834 | $0.0 | 0 | 350 |
| 2 | Hall Capital Partners LLC | $22,102.9 | 157 | $2,865.7 | 31 | $19,237.3 | 126 | 124 |
| 3 | Comprehensive Financial Management LLC | $7,900.0 | 17 | $7,900.0 | 17 | $0.0 | 0 | 20 |
| 4 | Aspiriant LLC | $6,767.0 | 5,122 | $2,896.1 | 2,791 | $3,870.9 | 2,331 | 114 |
| 5 | Litman Gregory Asset Management LLC | $5,409.0 | 879 | $1,107.8 | 875 | $4,301.1 | 4 | 56 |
| 6 | Luminous Capital LLC | $5,341.4 | 2,365 | $4,857.8 | 2,078 | $483.6 | 287 | 29 |
| 7 | Baker Street Advisors LLC | $3,621.0 | 990 | $0.0 | 0 | $3,621.0 | 990 | 25 |
| 8 | Wetherby Asset Management | $3,013.1 | 3,140 | $2,916.5 | 3,073 | $96.7 | 67 | 56 |
| 9 | Ferguson Wellman Capital Management Inc. | $2,915.4 | 1,851 | $2,915.4 | 1,851 | $0.0 | 0 | 39 |
| 10 | Threshold Group LLC | $2,586.2 | 1,889 | $221.4 | 103 | $2,364.8 | 1,786 | 39 |
| 11 | Cornerstone Advisors Inc | $2,500.0 | 1,967 | $2,500.0 | 1,967 | $0.0 | 0 | 50 |
| 12 | Hewins Financial Advisors LLC | $2,496.8 | 3,760 | $1,010.3 | 1,997 | $1,486.5 | 1,763 | 35 |
| 13 | Alaska Permanent Capital Management Co. | $2,462.8 | 346 | $2,461.1 | 345 | $1.7 | 1 | 13 |
| 14 | Atherton Lane Advisers LLC | $2,289.7 | 691 | $2,149.9 | 675 | $139.8 | 16 | 33 |
| 15 | Becker Capital Management Inc. | $2,282.0 | 841 | $2,282.0 | 841 | $0.0 | 0 | 27 |
InvestmentNews qualified firms headquartered in the United States based on data reported on Form ADV to the Securities and Exchange Commission as of Nov. 1. To qualify, firms must have met the following criteria: (1) latest ADV filing date is either on or after Jan. 1, (2) total AUM is at least $100M, (3) does not have employees who are registered representatives of a broker-dealer, (4) provided investment advisory services to clients during its most recently completed fiscal year, (5) no more than 50% of amount of regulatory assets under management is attributable to pooled investment vehicles (other than investment companies), (6) no more than 25% of amount of regulatory assets under management is attributable to pension and profit-sharing plans (but not the plan participants), (7) no more than 25% of amount of regulatory assets under management is attributable to corporations or other businesses, (8) does not receive commissions, (9) provides financial planning services, (10) is not actively engaged in business as a broker-dealer (registered or unregistered), (11) is not actively engaged in business as a registered representative of a broker-dealer, (12) has neither a related person who is a broker-dealer/municipal securities dealer/government securities broker or dealer (registered or unregistered), nor one who is an insurance company or agency, (13) the state in which financial advisory business is conducted is one of the following: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA or WY.
Source: InvestmentNews Data