| Rank | Firm | Total assets ($M) | Total accounts | Discretionary assets ($M) | Discretionary accounts | Nondiscretionary assets ($M) | Nondiscretionary accounts | Employees |
|---|---|---|---|---|---|---|---|---|
| 1 | The Mutual Fund Store | $26,141.3 | 36,872 | $23,150.4 | 24,056 | $2,990.8 | 12,816 | 4,726 |
| 2 | Oxford Financial Group Ltd. | $10,007.4 | 5,800 | $473.0 | 722 | $9,534.4 | 5,078 | 120 |
| 3 | Johnson Investment Counsel Inc. | $6,766.2 | 7,565 | $6,766.2 | 7,565 | $0.0 | 0 | 98 |
| 4 | Bahl & Gaynor Inc. | $4,552.7 | 1,565 | $4,329.1 | 1,526 | $223.6 | 39 | 17 |
| 5 | Reinhart Partners Inc. | $3,814.2 | 4,213 | $3,789.4 | 4,186 | $24.8 | 27 | 36 |
| 6 | Fiduciary Counselling Inc. | $3,723.8 | 1,149 | $1,713.1 | 900 | $2,010.7 | 249 | 72 |
| 7 | Bartlett & Co. LLC | $2,875.4 | 2,528 | $2,824.9 | 2,492 | $50.4 | 36 | 45 |
| 8 | Altair Advisers LLC | $2,833.8 | 382 | $404.3 | 140 | $2,429.6 | 242 | 32 |
| 9 | Gofen & Glossberg LLC | $2,773.9 | 2,675 | $2,608.9 | 2,559 | $165.0 | 116 | 27 |
| 10 | Savant Capital Management | $2,650.5 | 2,754 | $2,600.8 | 2,752 | $49.7 | 2 | 86 |
| 11 | Riverbridge Partners | $2,558.4 | 2,742 | $2,558.4 | 2,742 | $0.0 | 0 | 23 |
| 12 | RMB Capital Management | $2,452.8 | 7,001 | $1,957.1 | 6,861 | $495.7 | 140 | 69 |
| 13 | Tolleson Private Wealth Management | $2,411.1 | 2,220 | $1,834.6 | 1,283 | $576.5 | 937 | 40 |
| 14 | Financial Management Partners | $2,104.6 | 163 | $0.0 | 0 | $2,104.6 | 163 | 21 |
| 15 | Balasa Dinverno Foltz LLC | $2,009.1 | 3,399 | $1,896.9 | 3,350 | $112.2 | 49 | 23 |
InvestmentNews qualified firms headquartered in the United States based on data reported on Form ADV to the Securities and Exchange Commission as of Nov. 1. To qualify, firms must have met the following criteria: (1) latest ADV filing date is either on or after Jan. 1, (2) total AUM is at least $100M, (3) does not have employees who are registered representatives of a broker-dealer, (4) provided investment advisory services to clients during its most recently completed fiscal year, (5) no more than 50% of amount of regulatory assets under management is attributable to pooled investment vehicles (other than investment companies), (6) no more than 25% of amount of regulatory assets under management is attributable to pension and profit-sharing plans (but not the plan participants), (7) no more than 25% of amount of regulatory assets under management is attributable to corporations or other businesses, (8) does not receive commissions, (9) provides financial planning services, (10) is not actively engaged in business as a broker-dealer (registered or unregistered), (11) is not actively engaged in business as a registered representative of a broker-dealer, (12) has neither a related person who is a broker-dealer/municipal securities dealer/government securities broker or dealer (registered or unregistered), nor one who is an insurance company or agency, (13) the state in which financial advisory business is conducted is one of the following: IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, OK, SD, TX, WI or WV.
Source: InvestmentNews Data