| Rank | Issuer | Net assets ($M) | % change vs. 2011 | Market share | % change vs. 2011 |
|---|---|---|---|---|---|
| 1 | TIAA-CREF | $394,136.4 | 10.0% | 24.3% | -3.6% |
| 2 | MetLife | $157,799.7 | 23.3% | 9.7% | 7.8% |
| 3 | Prudential Financial | $128,114.7 | 25.5% | 7.9% | 9.7% |
| 4 | AXA Equitable | $91,477.7 | 13.0% | 5.6% | -1.8% |
| 5 | Lincoln Financial Group | $90,028.0 | 17.4% | 5.6% | 3.7% |
| 6 | Jackson National | $82,913.5 | 40.6% | 5.1% | 21.4% |
| 7 | Sun America/VALIC | $77,087.1 | 15.5% | 4.8% | 2.1% |
| 8 | Hartford | $66,657.8 | 0.0% | 4.1% | -12.8% |
| 9 | ING Group | $66,577.0 | 8.9% | 4.1% | -4.7% |
| 10 | Ameriprise Financial | $66,168.9 | 13.7% | 4.1% | 0.0% |
| 11 | John Hancock | $52,021.1 | 5.9% | 3.2% | -5.9% |
| 12 | Pacific Life | $51,322.4 | 11.6% | 3.2% | 0.0% |
| 13 | Nationwide | $47,675.6 | 17.6% | 2.9% | 3.6% |
| 14 | AEGON/Transamerica | $46,880.9 | 18.6% | 2.9% | 3.6% |
| 15 | Allianz Life | $29,437.2 | 16.5% | 1.8% | 0.0% |
| 16 | Fidelity Investments Life | $20,449.3 | 16.7% | 1.3% | 8.3% |
| 17 | New York Life | $20,043.1 | 17.6% | 1.2% | 0.0% |
| 18 | Thrivent Financial | $18,646.7 | 23.1% | 1.2% | 9.1% |
| 19 | Ohio National | $13,369.6 | 29.1% | 0.8% | 14.3% |
| 20 | Northwestern Mutual | $13,295.6 | 20.5% | 0.8% | 0.0% |
| 21 | Massachusetts Mutual | $12,283.7 | 10.3% | 0.8% | 0.0% |
| 22 | Genworth Financial | $10,603.2 | 3.2% | 0.6% | -14.3% |
| 23 | Mutual of America | $9,297.7 | 67.2% | 0.6% | 50.0% |
| 24 | Protective | $8,866.4 | 49.0% | 0.6% | 50.0% |
| 25 | Guardian | $7,931.9 | 32.3% | 0.5% | 25.0% |
As of September 30, 2012. *The bulk of TIAA-CREF's VA assets are generated from group annually sales of retirement plans, rather than retail sales.
Source: Morningstar Inc.