Does a blog equate to “blah, blah, blah”?

A look at how social media can benefit financial advisers

Jan 9, 2013 @ 12:01 am

By Darren Tedesco

The following is being republished with permission from Commonwealth Financial Network's Adviser Technology Buzz blog. To read more from that blog, click here

The above title is an interesting question for my first official blog post.

For years, I have been discussing the very real benefits of social media with our financial advisers.

As I was flying home from our national conference in San Antonio in November, I reflected on my time there and the feedback I heard regarding social media. Much as in the past few year, the social-media sessions had been packed, and many of them were standing room only.

Interestingly, these sessions tended to focus on Facebook, LinkedIn and, to a lesser extent, Twitter. Blogs were rarely mentioned.

Now I find myself asking, “Why not?”

I have historically viewed blogs as diatribes made by people who think that they are important and who want to make sure others think that they are important, too — a modern-day soapbox, if you will.

But recently, as I have subscribed to and read the incredibly valuable information that has come through my esteemed colleague (Commonwealth Financial's vice president and chief investment officer) Brad McMillan's blog, The Independent Market Observer , I've had a change of heart. (Thank you, Brad!)

And with that change of heart, I have a newfound appreciation and sense of the benefits that can come from blogging.

Observations that seek to inform others and help them shape their views on any given topic — or, in the case of this blog, adviser-focused technology — can add value to people's lives. No one I know has enough time to do everything that they want to do, and they certainly don't have the time to read up on all that is happening in the world.

Becoming a trusted information source is absolutely critical to a blog's success, as no one will stay subscribed to a feed if all it does is ramble on and on. Bloggers have to get to the essence of the point that they are trying to make in a succinct fashion.

Further, with so much of the media moving toward 140-character information bites, taking advantage of the blog format to make a more lengthy point and attracting readers via a bit.ly or other tiny URL can be a nice way to drive traffic to your website and create more brand awareness.

0
Comments

What do you think?

View comments

Recommended for you

Featured video

INTV

Is the private-equity zeal for financial advice firms likely to continue?

InvestmentNews managing editor Christina Nelson and senior columnist Jeff Benjamin discuss why PE funds are so attracted to the independent advice industry right now, and whether that interest is here to stay.

Video Spotlight

Help Clients Be Prepared, Not Surprised

Sponsored by Prudential

Recommended Video

Path to growth

Latest news & opinion

Brace for steepest rate hikes since 2006 in new year

Citigroup, JPMorgan Chase predict average interest rates across advanced economies will climb to at least 1 percent in 2018.

Why private equity wants a piece of the RIA market

Several factors, including consolidation in the independent advice industry and PE's own growing mountain of cash, are fueling the zeal to invest.

Finra bars former UBS rep for private securities transactions

Regulator says Kenneth Tyrrell engaged in undisclosed trades worth $13 million.

Stripped of fat commissions, nontraded REIT sales tank

The "income, diversify and interest rate" pitch was never the main draw for brokers.

Morgan Stanley fires former Congressman Harold Ford for misconduct

Allegations against the wirehouse's former managing director include sexual harassment, which Ford denies.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print