Does a blog equate to “blah, blah, blah”?

A look at how social media can benefit financial advisers

Jan 9, 2013 @ 12:01 am

By Darren Tedesco

Social media, technology
+ Zoom

The following is being republished with permission from Commonwealth Financial Network's Adviser Technology Buzz blog. To read more from that blog, click here

The above title is an interesting question for my first official blog post.

For years, I have been discussing the very real benefits of social media with our financial advisers.

As I was flying home from our national conference in San Antonio in November, I reflected on my time there and the feedback I heard regarding social media. Much as in the past few year, the social-media sessions had been packed, and many of them were standing room only.

Interestingly, these sessions tended to focus on Facebook, LinkedIn and, to a lesser extent, Twitter. Blogs were rarely mentioned.

Now I find myself asking, “Why not?”

I have historically viewed blogs as diatribes made by people who think that they are important and who want to make sure others think that they are important, too — a modern-day soapbox, if you will.

But recently, as I have subscribed to and read the incredibly valuable information that has come through my esteemed colleague (Commonwealth Financial's vice president and chief investment officer) Brad McMillan's blog, The Independent Market Observer , I've had a change of heart. (Thank you, Brad!)

And with that change of heart, I have a newfound appreciation and sense of the benefits that can come from blogging.

Observations that seek to inform others and help them shape their views on any given topic — or, in the case of this blog, adviser-focused technology — can add value to people's lives. No one I know has enough time to do everything that they want to do, and they certainly don't have the time to read up on all that is happening in the world.

Becoming a trusted information source is absolutely critical to a blog's success, as no one will stay subscribed to a feed if all it does is ramble on and on. Bloggers have to get to the essence of the point that they are trying to make in a succinct fashion.

Further, with so much of the media moving toward 140-character information bites, taking advantage of the blog format to make a more lengthy point and attracting readers via a bit.ly or other tiny URL can be a nice way to drive traffic to your website and create more brand awareness.

0
Comments

What do you think?

View comments

Recommended for you

Sponsored financial news

Featured video

Events

Get creative: How to boost your message to prospects

Communicating with prospects can be difficult. What are some creative ways that you can enhance your messaging? Bob Huntley of Wise Counsel Wealth Management offers some ideas.

Video Spotlight

The Search for Income

Sponsored by PGIM Investments

Recommended Video

Path to growth

Latest news & opinion

E*Trade acquiring custodian Trust Company of America

Discount broker buying second-tier custodian for $275 million.

Another thousand Dow points higher, and investors yawn

Market milestones keep falling like dominoes, with 51 records broken so far this year.

LPL retains $570 million with super-OSJ deal

Kansas-based nVision Wealth will come under supervision of Chicago-based IHT Wealth Management.

How does your advisory firm stack up?

Comparing a firm's pay to the competition can point out vast flaws.

10 signs your client is cheating on you

Sure signs that clients may be on the way out the door.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print