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| Rank | Issuer | New sales ($M) | % change vs. 2011 | Market share | % change vs. 2011 | Financial strength rating 1 |
|---|---|---|---|---|---|---|
| 1 | Prudential Financial | $5,908.8 | 32.0% | 16.4% | 41.4% | A+ |
| 2 | Jackson National | $5,656.0 | 34.3% | 15.8% | 45.0% | A+ |
| 3 | MetLife | $4,597.2 | -46.3% | 12.8% | -42.3% | A+ |
| 4 | TIAA-CREF2 | $3,201.7 | -2.0% | 8.9% | 4.7% | A++ |
| 5 | Lincoln Financial Group | $2,337.0 | 1.8% | 6.5% | 8.3% | A+ |
| 6 | SunAmerica/VALIC | $2,022.1 | -8.4% | 5.6% | -1.8% | A |
| 7 | Axa Equitable | $1,844.6 | 13.6% | 5.1% | 21.4% | A+ |
| 8 | AEGON/Transamerica | $1,370.1 | 3.5% | 3.8% | 11.8% | A+ |
| 9 | Ameriprise Financial | $1,121.8 | -27.7% | 3.1% | -22.5% | A+ |
| 10 | Pacific Life | $984.9 | 15.4% | 2.7% | 22.7% | A+ |
| 11 | Protective | $853.9 | 48.1% | 2.4% | 60.0% | A+ |
| 12 | Nationwide | $827.0 | -51.8% | 2.3% | -47.7% | A+ |
| 13 | Allianz Life | $719.1 | -23.2% | 2.0% | -16.7% | A |
| 14 | Ohio National | $684.4 | 84.8% | 1.9% | 90.0% | A+ |
| 15 | Thrivent Financial | $617.9 | 7.8% | 1.7% | 13.3% | A++ |
| 16 | New York Life | $579.1 | -2.0% | 1.6% | 6.7% | A++ |
| 17 | Fidelity Investments Life | $434.2 | 8.1% | 1.2% | 20.0% | A+ |
| 18 | ING Group | $401.3 | -13.0% | 1.1% | -8.3% | A |
| 19 | Northwestern Mutual | $330.4 | 2.9% | 0.9% | 12.5% | A++ |
| 20 | Guardian | $311.3 | 1.6% | 0.9% | 12.5% | A++ |
| 21 | Massachusetts Mutual | $191.9 | 3.2% | 0.5% | 0.0% | A++ |
| 22 | John Hancock | $142.0 | -65.2% | 0.4% | -63.6% | A+ |
| 23 | Hartford | $130.6 | -32.9% | 0.4% | -20.0% | A |
| 24 | Minnesota Life | $110.3 | 72.1% | 0.3% | 50.0% | A+ |
| 25 | Mutual of America | $104.9 | -9.0% | 0.3% | 0.0% | A+ |
| As of Sept. 30. 1 As of Jan 18. 2The bulk of TIAA-CREF's VA assets are generated from group annuity sales within retirement plans, rather than retail sales. | ||||||
| Sources: Morningstar Inc., A.M. Best Co. Inc. | ||||||
