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| Issuer | IBD sales in 2012 ($M) | IBD sales in 2011 ($M) | % of total sales in 2012* | % of total sales in 2011* | ||
|---|---|---|---|---|---|---|
| 1 | Jackson National | $3,677.6 | $2,815.0 | 65.0% | 66.8% | |
| 2 | Prudential Financial | $2,945.0 | $2,172.3 | 49.8% | 48.5% | |
| 3 | MetLife | $1,291.0 | $3,030.7 | 27.0% | 34.0% | |
| 4 | Lincoln Financial Group | $1,147.3 | $1,058.3 | 49.0% | 45.8% | |
| 5 | Aegon/Transamerica | $705.5 | $672.9 | 49.9% | 49.2% | |
| 6 | Allianz Life | $496.7 | $617.7 | 68.8% | 65.9% | |
| 7 | SunAmerica/VALIC | $417.9 | $324.8 | 20.7% | 14.7% | |
| 8 | Pacific Life | $389.8 | $379.7 | 39.6% | 44.5% | |
| 9 | Axa Equitable | $342.0 | $175.1 | 18.2% | 10.5% | |
| 10 | Nationwide | $334.2 | $616.7 | 38.4% | 34.7% | |
| 11 | Ohio National | $249.2 | $95.9 | 36.4% | 25.9% | |
| 12 | Guardian | $136.3 | $135.8 | 43.0% | 43.1% | |
| 13 | Minnesota Life | $113.9 | $65.0 | 100.0% | 100.0% | |
| 14 | Security Benefit | $104.3 | $52.1 | 99.4% | 99.0% | |
| 15 | Hartford | $83.7 | $102.9 | 63.8% | 52.6% | |
| 16 | UNIFI Companies | $77.8 | $52.5 | 100.0% | 100.0% | |
| 17 | John Hancock | $67.7 | $222.8 | 47.5% | 54.3% | |
| 18 | Western Southern | $21.3 | $18.8 | 86.2% | 74.3% | |
| 19 | Annuity Investors | $14.4 | $16.7 | 100.0% | 100.0% | |
| 20 | Symetra | $12.7 | $12.8 | 98.4% | 98.5% | |
| 21 | Midland National | $6.5 | N/A | 43.6% | N/A | |
| 22 | Massachusetts Mutual | $4.5 | $4.1 | 2.3% | 2.1% | |
| 23 | Phoenix Life | $1.4 | $4.2 | 77.8% | 79.2% | |
| 24 | Horace Mann | $0.5 | $0.1 | 1.5% | 0.4% | |
| As of Sept. 30. N/A = not available. *From the independent-broker-dealer channel | ||||||
| Source: Morningstar Inc. | ||||||