TechTalk

TechTalkblog

InvestmentNews takes advisers through the developments and innovations in technology that’ll change the way you do business today—and tomorrow.

Veo logo coming soon to an application near you

TD Ameritrade Institutional rolls out campaign to raise profile of integrated third-party tech firms

Jul 23, 2013 @ 12:37 pm

By Davis Janowski

technology, custodian
+ Zoom
(TD Ameritrade Institutional)

While many of us, in our consumer lives, anyway, find ourselves pretty logo-saturated, the same cannot be said for the typical adviser's professional life.

But advisers, get ready.

TD Ameritrade Institutional announced today what I suspect will be a trend among custodians and probably other providers, including a few large independent broker-dealers. The firm is introducing a new “Veo Integrated” logo meant for the registered investment adviser's benefit. The idea is to help advisers identify technology providers that have built integrations with TD's Veo account management platform.

RIAs will soon begin seeing the logos on the marketing materials and websites of participating technology providers.

TD has been working on its popular Veo open access initiative since 2010.

Today, integrations to varying levels have been built with 50 different technology providers in many different technology areas — far more than any other custodian to date.

“The process right now for providers to get access to the logo is that we have a whole style guide to give them for usage; they just need to sign an agreement that they will use it appropriately,” said Jon Patullo, managing director of technology for TD Ameritrade Institutional.

+ Zoom
(TD Ameritrade Institutional)

In a prepared statement, TDAI noted that its highly customized version of the Salesforce customer relationship management application is now in use with more than 1,000 users.

For those unfamiliar, TDAI's onboarding process for integrations with third-party technology vendors is fairly formalized and is meant to ensure that a firm's systems, data and coding are secure and that they would conform to and stand up to regulatory scrutiny.

Once a third-party provider has passed a stringent security audit, they are provided access to a TDAI nonproduction development environment, often referred to informally in developer parlance as a sandbox.

After the provider has built the integration, a period of testing by both parties happens, and once it is deemed solid, it is turned on. Firms have no restrictions in terms of timeframe and the process remains very much a “work at your own pace” affair.

As for the next general steps on the roadmap, Mr. Patullo said, “Eventually we intend to see the integrations enhanced with additional alerts like householding. That was a big topic of discussion [at a recent development meeting].”

TD Ameritrade has created a couple resources that can be useful for advisers using Veo. First, the firm keeps an updated list of third-party providers that have integrated with Veo.

0
Comments

What do you think?

View comments

Recommended for you

Featured Research

The 2015 InvestmentNews Adviser Technology Study

This in-depth study provides a blueprint for the industry, providing actionable information to advisers, along with the latest solutions to help them drive profitability, efficiency and growth for their firm.

Featured video

Events

Tech tools of tomorrow: Innovations your firms can't live without in 2020

Gadget Girl hits the tech pavilion at Pershing INSITE to see what exciting new tools advisers can't afford to miss.

Video Spotlight

Will It Last As Long As Your Clients Do?

Sponsored by Prudential

Video Spotlight

The Catalyst

Sponsored by Pershing

Latest news & opinion

10 funds with largest 3-year outflows

Even well-managed funds that have beaten the S&P 500’s 10.1% average annual gain have watched investors flee.

Wirehouse training programs are back

At one time, major brokerage houses ran large, expensive training programs for thousands of young brokers, and now it looks as if they are about to return to that model.

New military pension rules need financial advisers to step up and serve

Matching defined contribution plan expected to see more money, more need for sound advice.

Brian Block's $4 million bonus was tied to a key metric at ARCP

Prosecution rests case in fraud trial against CFO of American Realty Capital Properties.

Edward Jones is winning the Google search war

Brokerage firm's digital marketing investment helps land it at the top of local and overall search engine results, report finds.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print