Wells Fargo Advisors' head Mary Mack fills out her cabinet

Bob Vorlop and Joe Nadreau have been tapped to fill new executive roles focused on expanding the firm's technology platform and products

Mar 19, 2014 @ 1:25 pm

By Mason Braswell

Joe Nadreau, left, and Bob Vorlop.
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Joe Nadreau, left, and Bob Vorlop.

Mary Mack, who became head of Wells Fargo Advisors this year, is moving forward to expand her executive team.

The firm has tapped Wells Fargo veterans Bob Vorlop and Joe Nadreau to fill two executive positions that Ms. Mack created last month when she split the Financial Services Group, which she previously led, into three parts. The two will be responsible for helping the firm forge ahead on major initiatives around expanding the firm's products and platform.

Mr. Vorlop, who has been with Wells Fargo for 30 years, will be head of products and advice. He will be managing lending and banking services, advisory products, adviser recruiting, and branch manager development and retention.

Mr. Nadreau will be heading up the Innovation and Business Strategy unit, which manages the operations and platforms that advisers use when serving clients.

He moves into the new role as Wells Fargo is in the midst of converting its roughly 15,280 financial advisers in both its independent and employee channels to a new technology platform known as Smartstation 2.0, according to Wells Fargo spokeswoman Rachelle Rowe.

Wells Fargo has been investing in the new platform as it looks to provide a more streamlined and unified method for advisers to review client accounts.

The firm also is planning to redesign its tablet software and provide more security for its mobile apps, Mr. Rowe said.

The upgrades mirror similar efforts at other firms such as Morgan Stanley's 3D platform and Bank of America Merrill Lynch's Merrill One, which was unveiled last year.

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