Total Rebalance Expert, Orion integrate offerings

Joint venture integrates re-balancing software with portfolio management platform

Mar 25, 2014 @ 10:49 am

By Joyce Hanson

Total Rebalance Expert and Orion Advisor Services announced Tuesday a joint venture that integrates TRX's re-balancing software with Orion's portfolio management platform.

The cloud-based endeavor is intended to simplify the portfolio management process, with the direct data integrations between TRX and Orion streamlining adviser workflows and allowing firms to report on and manage assets at multiple custodians and other institutions, according to a news release.

Orion and TRX users will not pay extra for the integration, which is included in the fee structures of both software firms, said Sheryl Rowling, chief executive of TRX.

Ms. Rowling compared the bundling of the two products to a turnkey asset management program.

“It's essentially a TAMP without the cost,” she said, noting that advisers who use TAMPs are typically charged 30 to 40 basis points based on assets under management.

Both Orion and TRX will remain open-architecture platforms and continue to develop integrations with other portfolio management and re-balancing-software providers, Ms. Rowling said.

“There are bundled solutions out there that hold the adviser captive, but if they don't like one piece, they're looking at disengaging their entire portfolio software platform,” she said. “We're not locked in to a particular solution.”

Orion's platform is currently used by approximately 400 advisers and administrates more than $150 billion in assets for about 650,000 accounts, according to the news release. The cost ranges from $45 to $90 per account, depending on how many accounts an adviser has on the platform, according to Orion spokeswoman Giovanna Moscoso.

TRX's platform is used by close to 500 advisory firms and 1,000 to 1,500 advisers, many of them with assets under management of less than $200 million, according to Ms. Rowling. Their annual license fee starts at $5,000, along with a $3,000 one-time setup fee, according to Joshua Clavell, a TRX marketing support expert.

0
Comments

What do you think?

View comments

Recommended for you

Featured video

INTV

Advisers should look beyond 529 plans for college planning

Editor Fred Gabriel talks to reporter Ryan Neal about how college-savings strategies are more important than ever as tuition costs soar.

Latest news & opinion

New ways to pay for college

Experts respond to real-life scenarios of people struggling to afford higher education.

Best- and worst-performing sector funds and ETFs this year

A rising tide may lift all ships, but a bull market doesn't lift all stock sectors. Here are the best- and worst-performing sectors this year, with the top and bottom fund in each sector.

Supreme Court ruling on SEC judges unlikely to upend advice industry

But it could give rise to new hearings for some advisers who are already in litigation with the agency such as Dawn Bennett.

It's official: DOL fiduciary rule is dead

The 5th Circuit Court of Appeals issued a mandate Thursday making its March 15 decision to strike down the regulation effective.

Advisor Group acquires Signator Investors and plans on folding it into Royal Alliance

Advisor Group takes 'orphan' broker-dealer off the hands of John Hancock Financial Services.

X

Hi! Glad you're here and we hope you like all the great work we do here at InvestmentNews. But what we do is expensive and is funded in part by our sponsors. So won't you show our sponsors a little love by whitelisting investmentnews.com? It'll help us continue to serve you.

Yes, show me how to whitelist investmentnews.com

Ad blocker detected. Please whitelist us or give premium a try.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print