Kitces, Alan Moore to launch XY Planning Network

New network will support advisers who work with Generation X and Y clients

Mar 27, 2014 @ 2:02 pm

By Joyce Hanson

Michael Kitces and Alan Moore, two financial advisers who have made names for themselves bringing light to disruptive generational change in the industry, will launch a network dedicated to helping advisers that work with young clients.

The new network, called the XY Planning Network, will support advisers who work with Generation X and Y clients as these advisers start, run and build their fee-only financial planning firms, according to the XY Planning Network website’s pre-launch home page.

Mr. Kitces, a partner and director of research at Pinnacle Advisory Group Inc. and author of the popular Nerd’s Eye View blog, wrote in an e-mail that the focus of the XY Planning Network is to help build a turnkey platform for younger advisers and clients.

"I view this as the next-generation evolution of how advisers are supported," he wrote. "The past decade was about the turnkey asset management platform (TAMP), and the next decade will be about the turnkey financial planning platform as advisers increasingly shift from being product-/portfolio-centric to advice-centric (especially for younger clientele who simply don’t have the assets in the first place)."

Mr. Moore, founder of Serenity Financial Consulting, stated in an e-mail the platform’s aim to be a network for Gen X and Gen Y advisers who want to serve clients from those generations, but declined to say anything further until he and Mr. Kitces are ready to provide details about the network next week.

The Twittersphere is already buzzing about the new network, with comments coming from other tech-savvy CFPs such as FPPad.com founder Bill Winterberg, who somewhat jokingly suggested that the new network should use "ILoveXYPlanning" as its WiFi password to maximize its brand impression.

Also on Twitter, Mr. Kitces hinted at future plans for the network, saying, "We’ll definitely be eager to promote the opportunity for consumers to access real planners."

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