Adviser custodian TD Ameritrade Institutional announced its first-ever technology award winners this week, naming six innovative tech companies that excel in maximizing the capabilities of TDAI's Veo open access platform.
Three award categories were specified: adviser satisfaction, innovation and newcomer of the year.
The adviser satisfaction award, based on a survey of about 500 registered investment advisers, went to customer relationship management system Junxure and financial planning firm MoneyGuidePro, which is made by PIEtech Inc.
Don't Miss: The InvestmentNews Adviser Technology Study
The innovation award, chosen by the TDAI information technology team, went to portfolio management firm Orion Advisor Services and customer relationship management vendor Redtail Technology Inc.
The newcomer of the year award, also chosen by TDAI's IT team, went to portfolio analysis software firm AdvisoryWorld and Morningstar Office adviser practice management software.
“It was a very tight race; we didn't anticipate that the scores would be so close,” said Jon Patullo, managing director of technology solutions at TD Ameritrade Institutional. “We recognized folks for innovations that go above and beyond creating additional efficiencies for advisers.”
TDAI integrates with 66 vendors on Veo, and another 20 firms are currently working on integrating their technology into the platform.
“We're running out of firms. We have almost everybody now,” Mr. Patullo said.
The award committee's methodology was reviewed and validated by Joel Bruckenstein, publisher of Technology Tools for Today and sponsor of the T3 technology conferences.