Erinn Ford named president of Cetera Advisors

Move is the latest in a series of management changes at Cetera Financial Group

May 21, 2014 @ 12:48 pm

By Bruce Kelly

Cetera's Erinn Ford
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Cetera's Erinn Ford

Cetera Financial Group continues to shake up its management lineup, promoting Erinn Ford to president of one of its broker-dealers, Cetera Advisors.

Most recently, Ms. Ford was senior vice president of adviser relations for Cetera Advisors, which has about 1,300 affiliated registered reps and advisers. Brett Harrison, who held both president and chief executive titles at the firm, remains chief executive.

Mr. Harrison will have an expanded role at Cetera Financial Group and report to the network's CEO, Larry Roth. Last week, Mr. Roth replaced Valerie Brown as CEO of Cetera Financial Group, the growing retail broker-dealer owned by RCS Capital Corp.

Meanwhile, Allison Couch, managing director of national sales wealth management for Cetera Financial Group, is also leaving the network. In the interim, Steve Dunlap, executive vice president and head of wealth management, will take over Ms. Couch's roles and responsibilities, spokesman Joseph Kuo said.

Cetera Financial Group has made other management moves this month. On May 8, the company said Adam Antoniades, long-time president and chief executive of First Allied Securities, had been replaced in those roles by Kevin Keefe, who until recently was executive vice president and head of wealth management at Advisor Group, the broker-dealer network formerly headed by Mr. Roth.

Mr. Antoniades is now Mr. Roth's second in command, with the title of president of Cetera Financial Group.

In total, Cetera Financial Group has 8,400 affiliated reps and advisers under its various broker-dealers. RCS Capital expects to close three previously announced broker-dealer acquisitions this quarter and bring the network's headcount close to 9,800 reps and advisers.

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