E-Mail this Article

LPL promotes two executives, does away with 'marketing'

Jun 5, 2014 @ 1:57 pm

By Bruce Kelly

LPL, Derek Bruton, marketing, Nestwise
+ Zoom

LPL Financial continues to shake up its management two months after Derek Bruton, its popular managing director for independent adviser services, resigned suddenly.

The company Thursday afternoon announced the promotion of two executives, Mimi Bock and Ryan Parker, to managing directors. Both Ms. Bock and Mr. Parker are veterans of the financial services industry. Ms. Bock has more than 25 years of experience and worked at Morgan Stanley Smith Barney before joining LPL in 2012. Mr. Parker has been in the financial services industry for 17 years, and was a managing director at Russell Investments before moving last year to LPL.

It's the first step in LPL's effort to reaffirm that the company is fully committed to its 13,600 affiliated registered reps and financial advisers, said Robert Moore, president of LPL Financial.

“The power of affiliation” is the renewed focus, Mr. Moore said. “We want to declare that and be very explicit about that.”

The company said the latest personnel moves were unrelated to Mr. Bruton's resignation. “This change had nothing to do with Derek’s departure, although it did validate the talent and strong bench strength we have at LPL Financial,” spokeswoman Betsy Weinberger said.

LPL is eliminating the position of chief marketing officer, which had been held by Joan Khoury. She is leaving the company at the end of August. As a result of these changes, most of LPL's existing marketing work and training teams will move to Ms. Bock's team.

Formerly executive vice president of independent adviser services for business consulting, Ms. Bock will become managing director for client experience and training.

Mr. Parker is being promoted to managing director for investment and planning solutions, which will now include advisory, investment, insurance and financial planning offerings. Previously, he was executive vice president.

Both will report to Mr. Moore. The company is not going to use the term “marketing” anymore, Mr. Moore said in an interview Thursday afternoon. “We are taking marketing and transferring that to client experience and training,” he said. That includes a program to train new financial advisers in partnership with the company's existing advisers, he said.

Last August, LPL pulled the plug on a training program for new advisers, NestWise, which was focused on clients with less than $100,000 in assets, known in the industry as the “mass market.”

Mr. Bruton was allowed to resign “in light of the company's concerns about [his] interactions with other employees,” the company said in April. Days later, it appointed William Morrissey as managing director of its independent adviser services group, replacing Mr. Bruton.

Advisers on the Move

Your Compensation

Does your pay stack up?

InvestmentNews' National Adviser Compensation Database provides detailed, regional compensation information on more than 20 different positions within a financial advisory firm.

Compensation & Staffing Study

Is your firm paying competitive compensation and employee benefits? Find out now by ordering the 2013 Compensation & Staffing Study.

Get Daily News & Intel

Breaking news and in-depth coverage of essential topics delivered straight to your inbox.



The information entered on this page will not be used to send unsolicited e-mail, and will not be sold to a 3rd party.

REMINDER: This service is for personal use only. For commercial reprints, Web links and e-mailings please contact our Reprint Sales Manager at (732) 723-0569.

X

Subscribe and SAVE over 72%

View our best offer
Subscribe to Print