The companies integrated the two programs to make it easier to manage client finances and create financial plans in a streamlined process.
"We have found that a lot of [advisers] were spending a lot of time gathering data to be able to have intelligent conversations with clients," said David Benskin, chief executive and founder of Wealth Access. "A lot of our clients are more financial planning-oriented, so it was a really natural fit for us to integrate with MoneyGuidePro."
Wealth Access is an open architecture system, meaning it has the ability to integrate with other technologies. Prior to the integration, advisers had to sign into separate accounts and input data about clients' personal finances, like held-away assets and liabilities. Now, that data, which is available on Wealth Access, will be pushed through to MoneyGuidePro. From there, advisers can create a comprehensive financial plan.
Integration is a growing trend in the financial advice industry. During the Technology Tools for Today conference in Dallas last month, many companies announced integration plans, including Riskalyze and CLS Investments. eMoney also announced plans to bring 28 companies onto its platform.
"Having that consistent experience for the adviser and client is important, and you're able to accomplish that through integration," Mr. Benskin said.