Ameriprise Financial Inc.'s global asset management group Columbia Management unveiled its new global brand Columbia Threadneedle Investments in partnership with its U.K-based affiliate Threadneedle Investments on Monday.
The rebranding, which was announced in January, doesn't change the corporate structure — the group will continue to operate with existing investment teams, strategies and client portfolios. There is no change in the existing funds or regulated entities, either.
The combined company will manage $506 billion in assets with offices across North America, Europe, Asia and the Middle East, with 450 investment professionals.
“We have brought together two well-established, successful asset managers under one brand, offering clients a broader set of capabilities and a truly global presence,” said Ted Truscott, CEO of Columbia Management, in a news release.