Top 5 robo-advisers by AUM

It is no secret that financial giants like Charles Schwab and Vanguard Group have disrupted the robo-adviser industry

Feb 25, 2016 @ 12:42 pm

By Alessandra Malito and Ellie Zhu

It is no secret that financial giants like Charles Schwab & Co. and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management.

Schwab and Vanguard both launched automated platforms last year — Schwab Intelligent Portfolios, its retail version, in March, its institutional version Schwab Institutional Intelligent Portfolios in June and Vanguard Personal Advisor Services in May — but both have accumulated assets quickly, from new and also existing accounts.

Meanwhile, Betterment has been expanding, with the launch of Betterment Institutional in late 2014 and Betterment for Business, a 401(k) plan provider for employers. Wealthfront is staying true to its robo roots and staying direct-to-consumer.

* A filing error with the SEC found during reporting reflected an incorrect AUM of $11 million, according to a Personal Capital spokeswoman, who provided the correct AUM.

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