Google searches for 'fiduciary duty' spike as pending DOL rule gets closer

Brokers and advisers are not the only ones looking for more information

Mar 9, 2016 @ 12:01 am

By Ellie Zhu and Alessandra Malito

It's only a matter of weeks until the proposed Department of Labor's fiduciary rule drops.

Brokers and advisers are scrambling to understand what this legislation means for their businesses, but they're not the only ones looking for more information. According to Google Trends, the key phrase “fiduciary duty” has been sprinkled in Google searches.

Searches for “fiduciary duty” have steadily grown in the past 10 years, but it has spiked recently with the impending fiduciary rule.

Fiduciary search over time
Source: Google trends

This map shows the regions with the most interest in searching “fiduciary duty.” Google Trends is based on a search volume index, which calculates the number of searches for a key word against the number of total searches on Google. The top five regions include the District of Columbia, New York, California, Massachusetts and Illinois. Western and Midwestern states did not come back with results.

Fiduciary search by state
Source: Google Trends


What do you think?

View comments

Recommended for you

Sponsored financial news

Featured video


The #MeToo movement and the financial advice industry

Attendees at the Women to Watch luncheon commend the #MeToo movement for raising awareness about the issue of sexual harassment and bringing women together.

Latest news & opinion

What the next market downturn means for small RIAs

Firms that have enjoyed AUM growth because of the runup in stocks may find it hard to adjust to declining revenues if the market suffers a major correction.

DOL fiduciary rule likely to live on despite appeals court loss

Future developments will hinge on whether the Labor Department continues the fight to remake the regulation its own way.

DOL fiduciary rule: Industry reacts to Fifth Circuit ruling

Groups on both sides of the fiduciary debate had plenty to say.

Fifth Circuit Court of Appeals vacates DOL fiduciary rule

In split decision, judges say agency exceeded authority.

UBS, after dumping the broker protocol, continues to see brokers come and go

The wirehouse has seen 14 individuals or teams leave and five join for a net loss of $2.4 billion in AUM


Hi! Glad you're here and we hope you like all the great work we do here at InvestmentNews. But what we do is expensive and is funded in part by our sponsors. So won't you show our sponsors a little love by whitelisting It'll help us continue to serve you.

Yes, show me how to whitelist

Ad blocker detected. Please whitelist us or give premium a try.


Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print