Top 20 life insurance firms ranked by direct premiums, market share

Met Life, Northwestern Mutual, New York Life lead the way

Sep 18, 2016 @ 12:01 am

By Ellie Zhu

Life insurance companies ranked by direct premiums

Company2015 total direct premiums ($M)Market share
2Northwestern Mutual$10,089.56.55%
3New York Life$8,740.25.68%
4Purdential of America$8,593.85.58%
5Lincoln National$6,729.64.37%
6MassMutual Life$6,157.24.00%
7John Hancock$4,743.63.08%
8Aegon U.S. Holding Corp. $4,433.42.88%
9State Farm$4,229.62.75%
10Minnesota Mutual Cos.$3,808.82.47%
11Guardian Life$3,628.42.36%
12American International Group$3,428.62.23%
13Nationwide Mutual Insurance Co.$3,255.62.11%
14AXA Insurance Group$3,012.91.96%
15Pacific Life$3,002.61.95%
16Voya Financial$2,647.11.72%
17Hartford Fire & Casualty$2,469.61.60%
18Protective Life$2,388.41.55%
19Sammons Enterprises Group$2,293.81.49%
20Primerica Group$2,087.61.36%

As of Dec. 31; Source: National Association of Insurance Commissioners


What do you think?

View comments

Recommended for you

Featured video


Advisers beware: tax law has unintended consequences

Commission accounts could be preferable for some clients, and advisers could be incentivized to move from employee broker-dealers to independent channels.

Recommended Video

Path to growth

Latest news & opinion

Tax reform: 7 essential strategies for financial advisers

While advisers face the difficult task of analyzing the law's impact, they will also have a significant opportunity to prove their value by implementing money-saving strategies for clients as well as their own businesses.

Tax law: Everything advisers need to know about the pass-through provision

The provision is tricky, but could provide advisers and business-owner clients with sizable tax savings.

Bill requiring fiduciary disclosure reintroduced in New Jersey

Measures would obligate financial advisers to tell clients they do not have to act in their best interests.

Merrill Lynch to let advisers text with clients

Texting has been a popular mode of communication for years, but in the past the firm's regulations have prevented advisers from using it.

Bear market for bonds has arrived, Gross says

10-year Treasury rate's move above 2.5% confirms outlook for fixed income, legendary bond manager says.


Hi! Glad you're here and we hope you like all the great work we do here at InvestmentNews. But what we do is expensive and is funded in part by our sponsors. So won't you show our sponsors a little love by whitelisting It'll help us continue to serve you.

Yes, show me how to whitelist

Ad blocker detected. Please whitelist us or give premium a try.


Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print