5 robo-advisers with the most client assets

Robo-platforms are projected to have about $385 billion in client assets by the end of 2021, according to Cerulli Associates

Jun 6, 2017 @ 3:15 am

By Liz Skinner

Think of Google's dominance of search engines. That's about how much America's largest robo-adviser leads in the digital and mostly-digital financial advice marketplace. Today, these five top robo-platforms have a combined $100 billion in client assets, and the market is headed way up in the next few years. It's projected to reach about $385 billion by the end of 2021, according to Cerulli Associates.

Top 5 digital advice platforms
AUM Launched Human advice Cost Minimum Interesting feature
Vanguard Personal Advisor Services $65 billion (as of May 15, 2017) 2015 Clients can call into a center for live financial advice, and those with at least $500,000 work with a dedicated adviser. 0.3% of AUM management fee $50,000 Two-decade history of providing advice to individuals.
Schwab Intelligent Portfolios $15.9 billion(as of March 31, 2017) 2015 Customer support 24/7 via phone, email and chat. None. $5,000 Schwab introduced a hybrid service Schwab Intelligent Advisory with a $25,000 minimum that charges a .28% annual advisory fee and includes ongoing access to a planning consultant.
Betterment $9 billion(as of March 30, 2017) 2010 Clients with at least $100,000 in assets can pay a .4% annual fee for an annual call with our team of CFP professionals and licensed experts; those with $250,000 can pay a .5% fee for unlimited email and telephone advice from CFP professionals and licensed experts. 0.25% of AUM management fee None The largest independent digital platform is seeking wealthier clients and may introduce alternative investments to its platform.
Wealthfront $6.5 billion(as of May 30, 2017) 2011 None. Free for first $10,000, beyond that .25% of AUM annual management fee $500 ($100,000 for tax optimized direct indexing) Its has a program to help clients who hold shares in their public company employers to sell that stock tax-efficiently and commission free.
Personal Capital $4.3 billion(as of May 2017) 2011 Since 2011 its digital offering has included human adviser help by phone, web conference, chat or email. 0.89% annual advisory fee for first $1 million in assets (fee decreases as assets increase) $100,000 Firm's retirement planner shows users if they are in good shape for retirement based on data from their linked accounts and considerations such as if they are having a baby or putting kids through college.

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