Hearsay acquires Mast Mobile ​

Advisor Cloud to incorporate mobile-CRM integration

Oct 23, 2017 @ 12:55 pm

By InvestmentNews

Hearsay Systems, the New York-based maker of Advisor Cloud communications solutions, has acquired the technology and intellectual property assets of Mast Mobile, a New York-based company whose software integrates mobile communications with CRM systems.

Terms of the acquisition were not announced.

Hearsay said it will apply Mast's technology to advance its Hearsay Messages text-based client outreach solution for financial advisers and insurance agents so that advisory firms can better integrate their mobile messages with customer relationship management systems.

David Messenger, co-founder and CEO of Mast, will work with Hearsay in a consultative capacity, the company said in a release.

0
Comments

What do you think?

View comments

Recommended for you

Featured video

Events

Cybersecurity: Fears and opportunities for every adviser

Phishing schemes and financial hoaxes put advisers and their clients in the line of fire everyday. Joel Bruckenstein, the godfather of FinTech, offers some solutions for every firm.

Latest news & opinion

Nontraded BDC sales in worst year since 2010

The illiquid product's three-year decline is partially due to new regulations and poor performance.

Tax reform debate sparks fresh interest in donor-advised funds

Schwab reports new accounts up 50% from last year, assets up 33%.

Nontraded REITs to post worst sales since 2002

The industry is on track to raise just $4.4 billion, well off the $19.6 billion it raised just four years ago, as new regulations hinder sales.

Broker protocol for recruiting a boon for clients

New research finds advisers whose firms have joined the agreement take better care of customers.

Meet our 2017 Women to Watch

Introducing 20 female financial advisers and industry executives who are distinguished leaders, advancing the business of providing advice through their creativity and hard work.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print