In my role as vice president, field development at Commonwealth Financial Network®, I talk to a lot of financial advisors about how our firm can help them build the business they've always wanted. For advisors already in the independent channel, the conversation is often relatively straightforward: they want to know if we can give them what their current broker/dealer isn't delivering. These folks are used to running their own show and primarily looking for a better support system to help them do it.
But for wirehouse advisors, who are captive employees of their firm, the conversation can be a lot harder. I often hear questions like, Will my clients follow me? Will I get the support I need to run my own business? Will I be able to pay the bills? If you have these same doubts, I'm going to show you why you shouldn't fear going independent. In fact, there have never been more options to help you make the right choice for you—and your clients.
A Little Background
As I said, I work at Commonwealth, the largest privately held Registered Investment Adviser–independent broker/dealer in the nation. So, you might say I'm a bit biased. And perhaps rightly so.
At Commonwealth, we allow advisors to affiliate with us in the way that makes the most sense for them—offering choices from dually registered to RIA-Only. For more than 38 years, we've worked to create an environment where affiliated advisors can build the practice—and the life—they've envisioned.
Our platform includes unified, integrated technology; free practice management support; marketing assistance; and a deep bench of wealth management professionals offering guidance on retirement plans (at both the individual and plan sponsor level), investments, insurance, and advanced planning. Our more than 1,700 advisors across the country rely on the personalized and indispensable service we provide through our 2.2:1 advisor-to-home office staff ratio—because it means they can turn around and offer the same to their clients.
So, yes, I talk up the benefits of going independent—and going independent at Commonwealth—every day. And that's why I know that wirehouse advisors shouldn't fear going independent.
What Wirehouse Advisors Fear
Recently, I spoke with a few advisors who made the leap from wirehouse to independence. And what they told me confirmed that the fears wirehouse advisors have are unfounded, especially today.
For years, these advisors were told that the independent model didn't measure up to the wirehouse model. They were taught that their success was tied to their employer's money, marketing, research, and breadth of product, service, and support. More, their clients wouldn't feel safe away from a big-name firm.
But these advisors were also compelled to work only with ultra-high-net-worth clients (i.e., in the $50 million range), leading them to turn away many clients who could potentially benefit from their services. In each conversation, one thing was clear: the wirehouse model seemed to place shareholders first, executives second, middle management third . . . and clients last. This corporate attitude became stifling to these advisors, even toxic. And they dreamed of an environment where the client could come first—and where they could build their firms on their own terms.
As I said, these advisors held preestablished beliefs about the independent channel. But as they did their due diligence, the fears they had about technological capabilities, product choice, and the security of a consistent paycheck slowly abated as they learned about what they could gain from going independent:
- Clientele: Wirehouse advisors often have to turn away clients who don't meet exceedingly high minimums. In the independent channel, advisors can set their own minimums. They can work with clients with $5 million, $1 million, or $100,000 to invest. This profession is built around helping people meet their financial goals, and the freedom of the independent model allows advisors to put clients first.
- Transparency and opportunity: The advisors I spoke with believe there is more transparency in the independent world about client fees. Plus, they have greater access to product options, including alternative investments, and financial planning resources than they did at the wirehouse.
- Service: The service experience that they can provide to their clients as independent advisors is vastly different from the wirehouse model. Because independent advisors are in charge of staffing their own office, they can hire as many people as they like. And their staff members are equally empowered to provide a higher level of client service.
- Ownership: As business owners, independent advisors are the decision makers. They manage their human capital, their benefits package, how their firm is structured, their marketing and branding, and more. It all plays in to making the firm a great place to work for staff—and a great place to work with for clients.
- Succession: Last, but certainly not least, independent advisors are free to focus on growing their business over the long term, with the goal of selling, to whom they want, when they are ready to retire.
Do Your Due Diligence
Change is hard. Transitioning your business, repapering your client accounts, and setting out on your own is a daunting prospect. Finding the right partner firm to work with makes a huge difference in the level of service and support that you can provide to your clients. You may want to manage your client portfolios yourself, or you may want to outsource to institutional money managers. You may want a robust technology platform that allows you to manage all aspects of your clients' financial lives, or you may want to leverage your own preferred software. Different firms can meet different needs, so keep an eye out for the firm that can support you now and as your practice evolves.
Then, ask yourself:
- Do I have an entrepreneurial drive?
- Do I want more control over my own business?
- Do I want to create my own service model for my clients?
If you answered yes to these questions, then you need to consider transitioning to an independent firm that can help you develop the business you've always wanted. If you have worked to build strong client relationships, they will follow you wherever you go. Don't let fear stop you from reaching your full potential as a financial advisor.
What You Can Gain from Going Independent
Learn more about the benefits of becoming an independent advisor by downloading our free white paper, Should More Wirehouse Advisors Consider Independence?
This postThis post originally appeared on Commonwealth Independent Advisor, a blog authored by subject-matter experts at Commonwealth Financial Network®, the nation's largest privately held independent broker/dealer–RIA. To subscribe, please visit visit http://blog.commonwealth.com/ Becca Hajjar is vice president, field development at Commonwealth Financial Network®, member FINRA/SIPC, an RIA–broker/dealer. She is available at email@example.com.
This content is made possible by Commonwealth Financial Network; it is not written by and does not necessarily reflect the views of InvestmentNews' editorial staff.