LPL loses broker-dealer business of $915 million hybrid to Private Client Services

RFG Advisory has 38 advisers in four states

Jun 4, 2018 @ 5:17 pm

By InvestmentNews

RFG Advisory, a hybrid firm based in Birmingham, Ala., whose RIA arm manages $915 million, has switched its broker-dealer affiliation from LPL Financial to Private Client Services.

According to its website, the hybrid has $817 million in brokerage and third-party assets.

RFG defines itself as a service company first, a technology company second, and an RIA third. It said the change in broker-dealer "will allow us to streamline our process for client and operational support," according to a release.

PCS clears through Pershing LLC.

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