Getting the Digital Generation to “Like” the Market: The status of Gen X and Gen Y investors
Change the status of younger investors
Weve identified challenges and opportunities for young investors that financial advisors are uniquely qualified to address. However, advisors are operating in a business model geared toward serving older generations.
You need to change how you engage younger generations and help them transition from conservative savers to long-term investors. This is the ultimate challenge for todays financial advisors.
This is the opportunity.
Understand their mindset in order to change their investing status.
Explore your opportunities and be informed for your next move.
Ugo W. Egbunike Dir. Of Business Development, ETF.com Greg Crawford Deputy Editor, InvestmentNews
February 11, 2014