Getting the Digital Generation to “Like” the Market: The status of Gen X and Gen Y investors
Change the status of younger investors
Weve identified challenges and opportunities for young investors that financial advisors are uniquely qualified to address. However, advisors are operating in a business model geared toward serving older generations.
You need to change how you engage younger generations and help them transition from conservative savers to long-term investors. This is the ultimate challenge for todays financial advisors.
This is the opportunity.
Understand their mindset in order to change their investing status.
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February 27, 2014