The Power 20
Executive Director and CEO, Financial Planning Association
By stepping into her new role in October, Lauren M. Schadle effectively embraced the Financial Planning Association’s mandate of steering the financial planning profession toward the certified financial planner designation.
Ms. Schadle, 46, was the FPA’s associate executive director and chief operating officer prior to moving into the position of executive director and chief executive vacated by 30-year veteran Marvin W. Tuttle Jr. While the FPA’s campaign to bring clarity to the alphabet soup of professional designations did not begin with Ms. Schadle, it is expected to gain steam under her leadership in 2013. In November, the FPA hired a Washington-based lobbying firm to help the 24,000-member organization better influence lawmakers and regulators.
Ms. Schadle, who has been with the FPA or one of its predecessor organizations, the Institute of Certified Financial Planners, since 1996, is not expected to shy away from the challenges she will face. “We’re putting together action plans that speak to the FPA’s being the professional resource and advocate for CFP professionals,” she said shortly after taking over. “We believe that one profession and one designation is the best way to build the financial planning profession.”—Jeff Benjamin