8 industry phrases advisers should lose
6. Risk is a board game
To many clients, "longevity risk" no doubt suggests that living a long time is a bad thing. Generally, it's not. Thus, it's better to describe “longevity risk” to customers by using language like “the possibility that you outlive your money.” In addition, the idea of “risk tolerance” can better be addressed by asking, “How much risk are you comfortable with?”
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