6 ways successful advisers use technology
6. Get competitive
Recognize that technology is not a utility and should be considered a strategic and competitive advantage.
Evidence: Operating profits of the firms that are most technologically-innovative are twice that of the rest of advisers.
(Source: Mark Bruno, director of digital and data strategy for InvestmentNews, based on results from the 2013 InvestmentNews Adviser Technology Study. Presented Sept. 25, 2013, at the InvestmentNews Best Practices Awards and Workshop in Chicago.
Text by Liz Skinner)