The 5 biggest social media lessons from 2013
Advertising via social continues to evolve
During the Super Bowl, the most talked about advertisement wasn’t a coveted 30-second TV commercial, but rather a tweet. After a power outage at the Superdome prompted a thirty-four minute break in play, Oreo responded by tweeting "No power? No problem" and an image of an Oreo with the text "you can still dunk in the dark." The tweet generated strong press and proved a turning point in the opportunities for advertising on social media.
2013 also showed how much money could be made from social media advertising. In the third quarter, Facebook reported revenue grew 60 percent compared with a year earlier, with a large piece of that from mobile advertising. Around the same time, Facebook-owned Instagram announced sponsored posts would be coming to user newsfeeds in the United States.