The 5 biggest social media lessons from 2013
A potential ally for television
In October, Nielsen Ratings released an analysis showing a correlation between live-tweeting during TV and having a larger, more engaged audience.
The data illustrated that 19 million people in the U.S. composed 263 million tweets about live TV in the second quarter of 2013.
Social TV is still in the early days but with television as the home to coveted big dollar ads and social media as the venue for audience amplification and engagement, this could be the beginning of a long and beautiful relationship.