Super Bowl victors can mean market success
Via Howard Silverblatt of at S&P Dow Jones Indices comes the Super Bowl Predictor Theory: if the Super Bowl is won by an NFC team (like this year’s Seattle Seahawks, for instance) or a team with original pre-conference NFL roots (like last year's Baltimore Ravens, or the Pittsburgh Steelers), the market is likely to go up. While it’s an arbitrary barometer, the indicator has been correct 37 of the last 47 years, or 78.7% of the time, on a total return basis for the S&P 500. That’s a track record that would be appealing to advisers and clients alike. We’ll take you through the 8 strongest recent examples of the Super Bowl predictor, and in the end, you and your clients just might decide to root hard for the Seahawks.
(Source: Howard Silverblatt, Senior Index Analyst at S&P Dow Jones Indices)