More participants in the financial services industry are starting to venture into the new frontier of “gamification.”
Investing platform Kapitall Generation, for example, lures investors onto its platform by letting them play with a “fun and easy” $100,000 practice portfolio before trading for real.
In addition, game mechanics are being used by banks to draw in new digitally connected customers, according to Forrester Research Inc.
PNC Bank's “Punch the Pig” game prompts customers to transfer money from their spending accounts to growth accounts.
Closer to the advisory world, custodians are leading the charge into gamification. At its annual Insite conference in June, Pershing used online game design to educate conference-goers about its NetX360 platform for advisers.