3. Page titles and section headers need keywords,
Page titles are the text that shows up in the tabs at the top of your browser, and are also the first line that shows in search results. Having keywords in the page title helps increase a page's ranking in search. Headers are a way of categorizing or delineating relationships within your content, and thus showing levels of importance to readers and search engines. For instance, your page should begin with a Header 1 full of keywords. Then add keyword-rich secondary headers throughout your page.