11 summer must-reads for advisers
10. The Keys to the Ladies’ Room
Title: The Keys to the Ladies’ Room: A New Business Model for Financial Advisors
By: Adri Miller-Heckerman
Description: Author Adri Miller-Heckerman discusses the difference in how men and women relate to money, helping advisers attract more female clients and generate more referrals. Ms. Miller-Heckman gives advisers tips to create a new and refreshing business model.