11 summer must-reads for advisers
5. The Social Media Handbook for Financial Advisor
Title: The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook and Twitter to Build and Grow Your Business
By: Matthew Halloran, Crystal Thies
Description: In this handbook, advisors can learn how to use social media to build larger and stronger client bases. The book discusses the hottest topics in social media for advisers, such as advertising on Facebook and using LinkedIn to connect with possible clients.