Top 10 most trusted mutual fund companies
According to the 2015 Advisor Brandscape report from Cogent Reports, across 10 leading brand attributes, the extent to which advisers trust an asset manager has the greatest impact on whether or not they will consider investing with that company in the future. Cogent Reports also found that the impact of trust exceeds that of more traditional purchase drivers such as perceptions of reliability, consistency of performance, or information and guidance.
“It's clear from these findings that even some of the biggest asset managers still have their work cut out for them in building greater trust among RIAs,” said Meredith Lloyd Rice, senior research director and lead author at Market Strategies, in a news release.
(Don't miss the: Pimco's brand takes a hit by advisers in wake of Gross exit but still ranks among top firms)
Following are the 10 mutual funds advisers trust most.
(Source: Market Strategies International, Cogent Report, Advisor Brandscape)