Marcio Silveira

Marcio Silveiraage 39

Founder and financial planner, Pavlov Financial Planning

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The art of balance has been instrumental in Marcio Silveira’s success as an adviser and an entrepreneur.

The founder of Pavlov Financial Planning works about 60 hours a week, fielding growing interest from new clients. 

It all came down to reaching an understanding with his wife, who stood by him while he obtained his chartered financial analyst and certified financial planner designations. She found herself a “CFA widow” while Mr. Silveira dedicated countless hours to studying.

A cornerstone of his practice today is working with young professional immigrants, a group Mr. Silveira identifies with, as he was born in Rio de Janeiro and his mother is from Russia. Mr. Silveira speaks Portuguese and Russian.

“Focusing on this group, I saw that there was a better market opportunity and an underserved market segment,” he said. “It was a way to leverage my own experience.”

Mr. Silveira is a founding member of XY Planning Network, a group of fee-only financial advisers serving younger generations, and he bucks the trend of charging clients based on assets, instead billing a monthly retainer.

He also finds time to give back. Mr. Silveira has been an exam item writer and reviewer with the CFP Board, and provides probono planning at the monthly financial counseling clinic at Our Daily Bread of Fairfax County, Va.

— Darla Mercado

Fast Facts

  • Speaks Portuguese and Russian  
  • Guilty pleasure is memorizing trivia facts that have absolutely no use in real life
  • Three guests he’d invite to a dinner party: Adam Smith, Genghis Khan and Mahatma Gandhi
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