The 49 Personality Archetypes

Five of our winning personalities, representing the archetypes of the Maestro, Talent, Guardian, Victor and Ringleader. Photo credit: Brad Trent

Sally Hogshead has studied more than 700,000 people. Based on this research, she uncovered 49 personality archetypes. Each personality archetype has a “primary” advantage, which is what makes you most persuasive and captivating. You also have a “secondary” advantage. Your secondary advantage is your second highest mode of communication and it helps to balance out and support your primary advantage. Among this year’s class of 40 Under 40 winners, we had six “Victors”, whose personality strengths include being respected as well as competitive and results-oriented; five “Maestros,” characterized by our quiz as ambitious, focused and confident; and three “Guardians,” whose most prominent traits are that they are sure-footed and genuine.

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