Matt S. Buchanan

Matt S. Buchananage 36

Founder, Buchanan Wealth Management

Fast Facts

  • Played semi-pro baseball
  • Studied for a master’s degree in religion
  • Dedicated to pro bono financial planning

Playing four years of college baseball in Mississippi prepared Matt Buchanan for the grind of first becoming a financial adviser and then establishing his own practice, Buchanan Wealth Management, in Herndon, Va.

“I learned from baseball that putting the time in has a huge impact on what you are able to deliver,” said Mr. Buchanan, a former outfielder and lifelong fan of the Detroit Tigers. After graduating college in 2001, he briefly played semi-pro baseball before becoming an adviser.

“Baseball practice and instruction stresses the fine-tuning of your craft and tools,” he said. “This industry is very much the same. When you consider the importance of education as it relates to growth, you can better position yourself to provide value to clients.”

A large focus of his practice is pro bono financial planning and advice. He often invites people into his office and conducts pro bono conference calls twice a week. “It’s where my heart is,” he said.

“One pro bono client is a family who just lost their dad,” Mr. Buchanan said. “The mother doesn’t know the family finances because the father handled it.”

Relieving such a family’s financial worries during a time of grief allows the family to focus on “all the crazy things” of its situation without having to worry about paying someone, he said.

“And in divorce, there are many women who don’t understand their account statement,” he said. And after initially giving a helping hand, those pro bono clients may wind up being wealth management or estate planning clients.

It’s all part of Mr. Buchanan’s overarching goal to deliver benefit to his clients. “Service is almost becoming something you are surprised by these days. We are focused on good service being something our clients can completely count on and not be surprised by.”

– Bruce Kelly

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