Nick Crow

Nick Crowage 37

President, Motley Fool Wealth Management

Fast Facts

  • Often hikes and rock climbs
  • Takes apart and rebuilds sports cars, Jeep engines
  • Served as a paratrooper in the U.S. Army

Populism is in vogue in this year’s presidential campaign, and Nick Crow may make it fashionable in investing, too.

As the president of Motley Fool Wealth Management, Mr. Crow wants to democratize investment advice by making it available to more people.

“We’re here to help the world invest better, effortlessly,” he said.

Mr. Crow launched the registered investment adviser arm of The Motley Fool two years ago, and has amassed $980 million in assets under management.

Most of its clients have $500,000 to $3 million in investable assets. But Mr. Crow hopes one day to attract investors with as little as $25,000 in assets.

Motley Fool Wealth Management combines an automated online component with human advisers. This hybrid approach is key to bringing advice to the masses.

“It’s going to lower costs and increase access to investment advice,” Mr. Crow said.

The “authentic, grassroots voice” that characterizes the stock-picking side of The Motley Fool site also imbues its RIA side, he said.

“This is a community of investors, and communities look out for one another,” said Mr. Crow, who started working at the site in 2008. Daily conversations revolve around “what’s best for the client.”

As someone who has a passion for constructing portfolios, it’s not surprising Mr. Crow likes to take things apart and put them back together outside of work, too. For instance, he enjoys overhauling sports cars and jeeps.

“I’m an adventurer,” Mr. Crow said.

– Mark Schoeff Jr.


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