"Extend a hand to the

educational system

... make a difference

and improve financial literacy."

Pamela%20Capalad

Pamela Capalad

Pamela Capalad31

Founder, Brunch & Budget

Fast Facts

  • Husband is teaching her how to freestyle rap.
  • Worked for Ross discount store one summer and told herself she would never work retail again.
  • Owns a dog named Vinyl because he's black on the outside and white in the middle.

Pamela Capalad created her financial planning firm, Brunch & Budget, after noticing many of her friends were using their time out socializing with her to ask questions about credit card debt, budgeting and 401(k)s.

She was a financial planning associate at the time, and people in their 20s and 30s were asking her a lot of questions and clearly had fears about money. So in 2015, she built her Brooklyn-based firm to serve them.

"My generation is still reeling from 2008," Ms. Capalad said.

She begins her fact-finding process with clients by having them choose a restaurant. They share a meal, with the new client picking up the tab.

"It's an easy way to have a conversation together without creating anxiety," she said.

Spreading financial literacy is important to Ms. Capalad, a literature major who discovered a passion for planning after searching for a summer job on Craigslist. She found a position teaching children at a money camp and went back every summer during college, and ultimately decided to get into financial services after graduation.

Ms. Capalad hasn't given up on helping young people learn about money. She and her husband, a hip-hop educator, blend their talents to provide hip-hop finance workshops that incorporate rhyming and work to improve communication skills that can help teens find jobs.

– Liz Skinner